SEO COMPANY TORONTO
Recent digital marketing statistics reveal that 93% of online experiences begin with a search engine. If you want a long-term, cost-effective solution to boost your online efforts, SEO is the way to go.
It’s time to take your business to new heights with an SEO company Toronto business owners trust. No matter the size or industry of your company, our SEO consultants can elevate your digital presence.
The Bankey Advantage
Since the inception of Bankey Digital Solutions, our founder John Bancoro has been using his passion for design to help business owners capture audiences. We provide clients with the following services:
- SEO
- Logo and Branding
- Graphic Design
- Content Marketing
- Web Design and Development
- Web Hosting
We deliver results using the following components:
- Experienced Professionals: Our dedicated team of experts has worked with a diverse range of organizations.
- Latest Technologies: We equip our consultants with the latest software and tools to maximize productivity and optimize results.
- World-Class Services: For us, communication is essential to success. We are always one call, video chat, email, or SMS away from our clients.
At Bankey Digital Solutions, we believe that no project is ever too big or too small. Whatever your digital marketing goals are, we will help you achieve them.
Key Elements For Search Engine Optimization (SEO)
Before you plunge into the exciting world of SEO, it’s crucial to understand the components that make it up. Let’s look at some of the essentials below:
- Keywords: This term refers to the words visitors use to search for products and services. With Google’s users running 5.6 billion searches daily, these phrases can make or break your SEO strategy. If you don’t have experts on your team, leave keyword research to the pros.
- Content: The more valuable content you produce, the more you increase your chances of establishing your authority to visitors and search engines alike. Additionally, this practice can drastically improve your traffic through backlinks.
- Meta Title and Description: These seemingly minute factors are crucial in SEO rankings. Companies should compose these tags spectacularly to amp up interest and improve clickthrough rates.
- Social Media: Since the rise of sites like Facebook, Instagram, and Twitter, search engines have acknowledged their authority. Social media engagement now influences SEO rankings.
- Online Directories: Apart from backlinks and social media sites, digital directories are crucial off-page SEO elements. Search engines consider consistent contact information and positive reviews as essential ranking factors.
Search Engine Optimization(SEO) Benefits
SEO is one of the most cost-effective strategies you can use for long-term digital marketing success. Let’s go through some of its specific benefits for business owners.
Improve High-Quality Traffic
If you use the right keywords, you can attract buyers from different parts of the purchase journey. With the right strategy, you can capture new leads and encourage familiar users to become loyal customers.
Enhance Consumer Trust
When you land on Google’s top results, you increase your authority for specific keywords. According to a Digital Synopsis article, only five percent of viewers make it past the search engine giant’s first page. Most visitors trust Google’s algorithm in picking brands to trust.
Improve High-Quality Traffic
Like search engines, your SEO efforts do not stop when you leave your office. Even if you run out of ad budget for the year, you can achieve massive traffic through organic searches — which add up to at least 60,000 per second in Google alone.
Reach Massive Audiences
SEO can help you capture, engage, and inspire consumers with different intentions at any time if you use the right keywords. Even if you can reach massive audiences through this strategy, you can still use personalized techniques to attract high-quality traffic.
Rank in Local Searches
More visitors use local searches by searching keywords like digital marketing services near me. In most cases, individuals who are ready to purchase goods or services use such keywords. If you have a physical store, this feature can boost your visibility in your community.
Common SEO Mistakes
SEO is one of the most cost-effective strategies you can use for long-term digital marketing success. Let’s go through some of its specific benefits for business owners.
Not Having Clear SEO Goals
As with any project, you need clear goals to succeed. If you run SEO campaigns without having an objective in mind, you’ll end up with a bunch of unrelated efforts that won’t do much for your overall strategy. Keep in mind that SEO is a multifaceted process, and a holistic approach is ideal for success.
Not Optimizing for Mobile
Recent Statista data reveals that searches from mobile devices (including tablets) make up an estimated 54.8% of global Google traffic. If you don’t optimize your site for mobile, you miss the opportunity to appeal to over half of your potential visitors.
Not Moving on From Old Practices
Like consumer preferences, the Google search algorithm is ever-changing. Some strategies that worked well a decade ago — including keyword stuffing and private blog networks (PBNs) — are now taboo.
Not Minding Content
Keywords, meta tags, and online directories are essential for SEO success, but so is content! Remember that Google prefers sites that provide value to their viewers. Crappy content will lead to high bounce rates, drastically harming SEO rankings.
Buying Backlinks
Backlinks are essential for SEO because they boost your authority in the eyes of Google and consumers. As crucial as they are, it’s never a good idea to buy them. When Google catches you (and their experts likely will), you will get hefty penalties and ruin your site’s chances of ranking on search engines.
case studies
ABOUT THE CLIENT
Based in Ada, Oklahoma, our client is a renowned bakery with a distinguished reputation. Known for their donuts, cakes, sandwiches, and more, their expert team is celebrated for creating delicious food and offering quality catering services for all occasions.
PROBLEM STATEMENT
The bakery industry is highly competitive, with numerous well-established businesses dominating search engine results pages (SERPs). Our client needed to penetrate this challenging market by focusing on keywords related to various aspects of their business, including specialty baked goods and specific services like catering and custom cake
GOAL
The primary objective was to enhance search engine rankings for targeted keywords. This strategy aimed to drive increased traffic to the website, amplify overall impressions, and ultimately generate more customer inquiries and sales. By focusing on these goals, our client sought to establish a stronger online presence and achieve significant growth in their customer base.
FINAL OUTCOME
Over the past 28 days, there has been a 28.8% increase in clicks and a 3.4% rise in impressions compared to the previous period. This positive trend highlights the effectiveness of our SEO efforts in enhancing visibility and user engagement.
ABOUT THE CLIENT
Our client, a well-known trailer dealer based in Jonesboro, Arkansas, offers a broad selection of trailers, including equipment, flatbed, and utility trailers. Despite having a strong inventory and an established presence in the market, the client struggled to attract organic traffic to their website. Their primary goal was to improve keyword rankings to expand their customer base and drive trailer sales more effectively.
PROBLEM STATEMENT
The client had previously worked with an SEO company that did not deliver the desired results. Their main focus was to rank highly for crucial keywords such as "utility trailers Arkansas," "trailer sales Arkansas," and "trailer Arkansas." The lack of visibility on these key terms was limiting their ability to attract potential customers and increase sales.
GOALS
The goals of the SEO campaign were to:
- Enhance keyword rankings to improve their visibility in search engine results.
- Increase organic traffic to the website, attracting more potential customers actively searching for trailers.
- Drive tangible business outcomes, including higher trailer sales and more customer inquiries, through effective search engine optimization.
- Strengthen the client’s overall online presence and competitiveness in the market by implementing targeted SEO strategies.
FINAL OUTCOME
Keywords like "Jonesboro trailer sales" and "utility trailers Arkansas" secured first-page rankings, with "trailer repairs Arkansas" climbing an impressive 71 positions.
ABOUT THE CLIENT
Our warehousing and transportation client, based in Union, New Jersey, faced the challenge of increasing website traffic and lead generation by improving rankings for competitive keywords within their niche.
PROBLEM STATEMENT
Over the 10-month period, the client worked to gain prominence in Union, New Jersey's competitive warehousing and transportation industry
GOALS
The campaign's primary goals were to enhance online visibility and generate leads through strategic SEO efforts. By focusing on competitive industry-specific keywords, the aim was to drive organic traffic to the client’s website, establish them as a credible authority in the market, and lay a strong foundation for sustainable business growth.
FINAL OUTCOME
Our SEO campaign delivered impressive results on Google's SERP. Within the first few months, several keywords achieved first-page rankings with notable position improvements. This increase in rankings led to a boost in organic traffic and a higher volume of leads for the client.
ABOUT THE CLIENT
Headquartered in Memphis, Tennessee, our client is a respected provider of transportation management services with a long-standing reputation. Specializing in serving logistics companies, they are supported by a skilled team that excels in delivering timely, efficient, and cost-effective solutions.
PROBLEM STATEMENT
The logistics and freight auditing industry is highly competitive, with numerous well-established players dominating the search engine results pages (SERPs). Our client needed to break into this tight market, specifically targeting keywords across various aspects of their business, from software solutions to specific services like cargo claims management.
GOALS
The primary goal was to enhance search engine rankings for targeted keywords, aiming to drive increased traffic to the website, amplify impressions, and ultimately stimulate more customer inquiries and sales.
FINAL OUTCOME Overall, the website experienced a significant surge in traffic, with one segment seeing a 98.83% increase in visits and higher engagement. Site impressions and clicks also grew substantially, with one area experiencing an 89% rise in clicks.
ABOUT THE CLIENT
At their school, students are the top priority. Their innovative STEM curriculum, STREAMS 360, which incorporates social and emotional learning, is transforming the educational experience and paving the way for student success. The school is committed to more than just teaching; they are changing lives by nurturing thinkers and achievers.
PROBLEM STATEMENT
Despite offering top-quality education, the school faced challenges with low online visibility and attracting new students in a competitive educational market. Their website ranked poorly in search results, leading to low traffic and fewer inquiries.
GOALS
The primary goal was to improve search engine rankings for key education-related terms to drive more traffic to the website, increase visibility, and ultimately boost student inquiries and enrollment.
FINAL OUTCOME
These improvements correlated with higher click-through rates (CTR) and impressions, highlighting the success of the SEO strategies
FAQ
Quick answers to commonly asked questions.
Providing transparency and maintaining clarity is something we take pride in. So, If you’re not ready to contact us but have a question, you may find answers here.
SEO stands for search engine optimization. It is a process of improving your website content to enhance visibility on search engines like Google. The better visibility your pages have in search results, the more likely you attract customers to your business.
Search engines like Google and Bing use web crawlers/bots to go from one site to another, collecting information about your pages and putting them in an index.
After the pages are indexed, the couriers will go through Google and Bing algorithms and determine how to appear on search results using the correct query. Not like paid advertising, SEO involves organic ranking, which means you don’t have to pay anything to gain that spot on search results.
The cost for SEO services varies depending on the type of strategy at a given time depending on situations. SEO is an ongoing process that requires adapting and evolving with your business. Having a good SEO always involves investments, time and effort in creating great content.
There is a lot of different ways to calculate ROI for SEO. This will always be based on your goal. For example if you’re restaurant owner and want to increase your ranking on your keyword “downtown Toronto restaurants” we’ll provide you a track result for this keyword in month to month report.
To get your SEO service start you can email us at [email protected]
NO CONTRACT! We send you an invoice month to month. We create custom strategy for you and if you are not happy with the result you only need to let us know. No questions ask.
Develop a Groundbreaking SEO Strategy Now
Boosting your rank in search engines — especially Google — can do wonders for your business. However, if you don’t have an expert in your team, it might take a lot of time and inadvertently cause your site more harm than good.
If you’re looking for dependable Toronto SEO services, Bankey Digital Solutions is the right company for you. With our experienced professionals, modern SEO tools, and world-class services, we can help you transform your website into a revenue-generating machine.
Get in touch with an SEO consultant Toronto entrepreneurs trust now.
